bob’s son eric was killed while riding his bike down a straight, quiet road east of santa maria, california. he was a sophomore at berkeley, training for the school’s cycling team. a car driven by a young woman who happened to be a former high school classmate of eric’s hit and killed him. the accident was avoidable. it was during the day. the road was straight. there was no traffic. eric was not riding haphazardly. subpoenas of the girl’s phone records indicate that she had been sending and receiving text messages shortly before the accident, though she never officially admitted to being distracted while driving. faced with losing themselves wholly in grief, bob and his wife, eilene, went on a crusade to bring awareness to the issue of distracted driving. not satisfied simply with the activities of his foundation, bob thought he must do something more, something to bring his message to more people, something to possibly help save the lives of others. he decided to take a two month long bike ride, alone, across the country. he started in san diego and finished 54 days later in st. augustine, florida. along the way he did many interviews, met with legislators, gathered supporters, and kept a daily blog. he said the trip is something eric would’ve wanted him to do, something he hoped would make his son proud of him.